The Tourism Industry across the globe has been severely impacted by the Covid-19 Pandemic including existing tourism businesses in the Northern Rockies Regional Municipality. The Fort Nelson Visitor Center saw a decrease of over 80% in visitor numbers from 2019 to 2020. The USA and Canada border closure has impacted all leisure travellers wanting to experience the historic Alaska Highway on their route to or from Alaska.
The Covid-19 pandemic presents a clear and undeniable hurdle for the industry. It also presented an opportunity to reassess our local assets, what is possible for tourism development in the region and next steps. In March of 2021, the Northern Rockies Regional Municipality initiated a Strategic Planning Process to develop a new 5-year Tourism Strategic Plan to provide a road map for regional tourism recovery while building a remarkable sustainable tourism destination.
The 2007 Tourism Strategic Plan is the current document until the new 2021 Tourism Strategic Plan is approved by Regional Council. Expected timeline is September 2021 for approval and initiation.
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With the world famous and historically rich Alaska Highway as the main street to the whole region and the expansive natural assets covering approximately 10% of the province, the Northern Rockies offers endless opportunities for tourism business growth and development.
Contact us to discuss your business development ideas further. We may be able to provide new or additional information on identified opportunities/service gaps, existing traveller and potential traveller research and marketing target audiences for the region.
Tourism provides social, cultural, environmental, and economic value to our communities